Dorothea Lange’s America Identity
Reynolda House Museum of American Art, Fall 2018
Title Wall Design + Exhibition Graphics
In collaboration with Reynolda House’s Curatorial and Collections teams, this title wall design was inspired by iconic Depression-era pictures by legendary documentarian Dorothea Lange. The large scale script face references the hand-painted billboards Lange photographed throughout the 1930s. It is intentionally wraps the corner to allude to Lange’s precise use of the frame. Combined with the sans serif face, the final expression of the title wall creates a feeling of something distinctly American and patriotic in the face of Lange’s desperate photographs.
The quotes from Lange’s subjects that are wrapped around the gallery are directly inspired by the endpapers in Dorothea Lange and Paul S Taylor’s seminal photobook, “An American Exodus: A Record of Human Erosion” also on view in the exhibition.
This 11” x 11”, 16-page takeaway piece also alludes to the medium in which Lange’s photographs were initially seen by the public: newsprint. This paper, available to visitors on site, goes in-depth to the exhibition with commentary from Curatorial and Education staff about Lange’s iconic “Migrant Mother,” photographs from Lange’s colleague Walker Evans made in Winston-Salem, and a listing of exhibition events at the Museum.
Printed in collaboration with the Winston-Salem Journal and delivered to Sunday subscribers at the beginning of the season.